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UrduAbstract Influencer marketing aims to promote brands and influence consumer decisions, and recent technological advances have created options for non-human, virtual influencers. Such developments suggest the need to determine whether the effects of virtual influencers on consumer decisions differ from…
Tag: Products
Physical field technologies to improve extraction and quality of extracted juices
Traditional juice extraction methods, though sufficient for juice production, have limitations in terms of yield, quality, nutritional value, and sustainability. This has led to a growing need for improved juice extraction methods that can address these challenges and meet the evolving preferences of health-conscious consumers. PEF excels in juice extraction with high efficiency, preserving sensory properties and nutrients, while consuming less energy and offering excellent scalability as compared to other physical field technologies.
UW–Madison biochemist wins prestigious forestry prize for discoveries that support sustainable energy and product innovations
The world’s top prize in forestry research has been awarded to University of Wisconsin–Madison biochemistry professor John Ralph for work that has led to new uses for one of the world’s most abundant natural resources.
Wash, Rinse, Repeat Success: Excellence in Laundry Event Offers Multi-Store Owners & Investors New Insight into $5 Billion-Per-Year* Vended Laundry Industry
Enhanced programming and new features scheduled for May conference.
Generating ‘buzz’ about new products can influence their success
The way companies announce new products or build up hype can often influence their success once those new products hit the market, according to new research from Binghamton University, State University of New York.
Anticipate the “day-after” feeling to avoid holiday overspending, expert says
To avoid holiday overspending this year, Binghamton University consumer behavior expert Subimal Chatterjee offers a helpful tip.
Apologizing to customers after product failures can encourage repurchase, stave off lawsuits
Companies that express remorse in the wake of a product failure are more likely to encourage customers to repurchase from them, according to new research from Binghamton University, State University of New York.