People often react negatively to health messages because they tend to dictate what we can and cannot do, but new research reveals that interactive media can soften negative reactions — or reactance — to health messages that are distributed online.
Tweaking the look of a social media profile may subtly alter a person’s reaction to the health messages that appear on that site, according to researchers. They add that these reactions could influence whether the users heed the advice of those messages.
A study of adults in the United States suggests that the biggest boost in COVID-19 risk reduction would stem from communication efforts aimed at raising awareness of COVID-19 risks among U.S. adults under the age of 40.
In a recent survey, people who said social distancing and COVID-safety guidelines violated their personal freedoms responded more positively to these ideas when they felt a loved one might be at risk of severe illness for COVID-19.
A new poll of adults ages 50 to 80 suggests that achieving the widespread vaccination against COVID-19 needed to protect this high-risk group and end the pandemic will be an uphill climb, and require clear, transparent communication from health providers and others.
People may be skeptical about medical and health articles they encounter on crowdsourced websites, such as Wikipedia and Wikihealth, according to researchers. While that may be good news for health officials who are worried that these sites allow non-experts to easily add and edit health information, the researchers added that having medical professionals curate content on those sites may not reduce the skepticism.
Clear and prompt communication can save lives during global pandemics like the COVID-19 coronavirus. IU experts are available for comment on how governments, employers and other large organizations can effectively communicate to their constituents and mitigate spread of the virus. IU…
Communicating effectively during an outbreak can be tricky for government agencies charged with protecting the public, according to Glen Nowak, former director of media relations at the Centers for Disease Control and Prevention and professor of advertising and public relations at the University of Georgia’s Grady College of Journalism and Mass Communication.