Do Customers Perceive AI-Written Communications as Less Authentic?

OLD WESTBURY, N.Y. — From Nike and Google to Coca-Cola and McDonald’s, major brands are incorporating artificial intelligence (AI) into their advertising campaigns. But how do consumers feel about robots generating emotionally charged marketing content? That’s the question a New York…

False election information from AI chatbots — expert explains what to guard against and avoid

Anyone who uses artificial intelligence (AI)-driven chatbots or voice assistants for election information should know these tools might provide misleading or false information. Virginia Tech digital literacy expert Julia Feerrar makes recommendations for sorting AI-generated fiction from fact.

Want to throw off your chatbot? Use figurative language

Computer scientists recently examined the performance of dialog systems, such as personal assistants and chatbots designed to interact with humans. The team found that when these systems are confronted with dialog that includes idioms or similes, their performance drops to between 10 and 20 percent. The research team also developed a partial remedy.