Sasin MBA Students Visit Tha Chalom to Learn Sustainable Brand Building

Sasin MBA students visited Tha Chalom, Samut Sakhon, as part of the “Sustainable Place Branding from the Bottom-Up: Building Brands in Tourist Destinations Sustainably from the Roots of the Economy to the Top” initiative.

Between episodes of strategy: Sociomateriality, sensemaking, and dysfunction in a scenario planning process

Abstract Scenario planning processes, which occur over multiple episodes, facilitate the development of alternative stories of the future in order to challenge current thinking and help organizations create more robust strategies. But what happens between those episodes and how does…

Digital knowledge engineering for strategy development

Abstract This special issue focuses on digital knowledge engineering, where artificial intelligence (AI) emulates human judgment and behavior to create, organize, and implement knowledge bases. AI’s evolution from narrow applications to a versatile general-purpose technology (e.g., generative AI) marks a…

Researchers develop new method to help investors predict firms’ decision-making, optimize portfolios and generate greater returns

New research from Notre Dame Marketing Professor Andre Martin introduces a novel method to help investors predict myopic marketing spending —reducing marketing as well as research and development expenses to boost earnings, which increases current-term results at the expense of long-term performance — up to a year in advance.

Hummingbirds use torpor in varying ways to survive cold temps

Hummingbirds have the fastest metabolism of any animal. The tropical hummingbirds that live in the Andes Mountains in South America must expend considerable energy to maintain their high body temperatures in cold environments. One tool that they use to survive cold nights is called torpor, a hibernation-like state that allows them to ramp down energy consumption to well below what they normally use during the day.

JMIR Research Protocols | Google Apple Exposure Notification System for COVID-19

JMIR Publications recently published “Dissemination and Implementation of a Google Apple Exposure Notification System for COVID-19 Risk Mitigation at a National Public University: Protocol for a Pilot Evaluation Study in a Real-World Setting” in JMIR Research Protocols which reported that this paper describes the protocol for South Carolina Safer Together, developed by Clemson University to design, deploy, and evaluate multilevel communication and dissemination and implementation (D&I) strategies in line with recommendations from governmental and educational agencies to mitigate the risk of exposure to COVID-19.

Chula Employs “Speedboat” Strategy to Drive Innovations for Society

To celebrate the university’s 105th anniversary, Chula President has announced the success of the “Speedboat Strategy” in steering Chula through a volatile world to drive social innovations, focusing on being a research university that teaches, overhauling curriculum and building graduates’ competencies for the future.

A Bite Out of Apple: What Happens If You Lose Strategic Talent?

When Apple’s longtime design guru Jony Ive announced that he’d be starting his own agency, it meant major change. The situation serves as a case in point for any organization whose success rests on strategic human capital: If strategy is intrinsically tied to talent, how does a firm support that talent or proceed if that talent disengages?

3 Keys to Navigating Digital Disruption: The Case of a Luxury Retailer

What does it take to transform? What if the challenges are huge: globalization, economic uncertainty, technological disruption, market innovations, changes in customer expectations, new competition — maybe all of the above? Here’s how luxury goods distributor and retailer The Chalhoub Group is responding to a changing world.

First: Do No Harm. Second: Strategize for Stakeholders After You Do.

Stakeholders don’t just respond to companies’ harmful practices — they respond to perceived harm. Darden Professor Andy Wicks examines how companies should respond to stakeholders’ responses. For example: Assembly Bill 5. Are Uber drivers employees or contractors? Stakeholders and the company disagree.