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UrduNew research co-authored by Yanwen Wang, an assistant professor in the UBC Sauder School of Business, reveals that the resale ticket market also appeals to sports fans who normally buy season tickets. Resale ticket markets — also known as secondary…
Tag: ADVERTISING/PUBLIC RELATIONS
Study: ‘Value instantiation’ key to luxury brands’ and social responsibility
CHAMPAIGN, Ill. — Luxury brands and corporate social responsibility initiatives make for unlikely bedfellows – the former with their self-enhancement values, the latter with its ethos of self-transcendence. Although the values of haute couture designer handbags and clean drinking water…
Study: ‘Value instantiation’ key to luxury brands’ and social responsibility
CHAMPAIGN, Ill. — Luxury brands and corporate social responsibility initiatives make for unlikely bedfellows – the former with their self-enhancement values, the latter with its ethos of self-transcendence. Although the values of haute couture designer handbags and clean drinking water…
Study: ‘Value instantiation’ key to luxury brands’ and social responsibility
CHAMPAIGN, Ill. — Luxury brands and corporate social responsibility initiatives make for unlikely bedfellows – the former with their self-enhancement values, the latter with its ethos of self-transcendence. Although the values of haute couture designer handbags and clean drinking water…
Corning Life Sciences to showcase expanded portfolio of advanced 3D cell culture innovations
New solutions shared at SLAS 2020 support spheroid and organoid culture models and cell therapy research
How successful are retailer-themed super saver events?
News from the Journal of Marketing
‘Gift of life’ marketing fails to motivate many donors
Blood and organ donors are thin on the ground but maybe better marketing could help: QUT researchers
How successful are retailer-themed super saver events?
News from the Journal of Marketing
New research shows live chats can increase sales by nearly 16%
Sellers with limited feedback benefit the most
New research shows live chats can increase sales by nearly 16%
Sellers with limited feedback benefit the most
Correcting vaccine misinformation is a difficult process, study shows
About 26,000 Danish girls remain unvaccinated as a result of vaccine misinformation; about 33,000 girls are born annually in Denmark
Correcting vaccine misinformation is a difficult process, study shows
About 26,000 Danish girls remain unvaccinated as a result of vaccine misinformation; about 33,000 girls are born annually in Denmark
Maximizing bike-share ridership: New research says it’s all about location
10% increase in bike-availability levels increases ridership by 12%
Maximizing bike-share ridership: New research says it’s all about location
10% increase in bike-availability levels increases ridership by 12%
How can groups apologize sincerely? It’s going to cost them
A research team led by Professor OHTSUBO Yohsuke of Kobe University’s Graduate School of Humanities has been investigating how group apologies are perceived. Their results revealed that apologies that are costly for the apologizing organization are deemed to be more…
People think marketing and political campaigns use psychology to influence their behaviors
A new study has shown that whilst people think advertising and political campaigns exploit psychological research to control their unconscious behaviours, ultimately they feel the choices they make are still their own. The research, led by Dr Magda Osman from…
Popular gyms undermining health with tanning beds, UConn researcher says
The end of 2019 brings with it holiday gatherings, school vacations, and the annual tradition of New Year’s resolutions – with some of the most common resolutions being to exercise more and lose weight. Popular gym chains across the country…
Popular gyms undermining health with tanning beds, UConn researcher says
The end of 2019 brings with it holiday gatherings, school vacations, and the annual tradition of New Year’s resolutions – with some of the most common resolutions being to exercise more and lose weight. Popular gym chains across the country…
Climate change legislation, media coverage drives oil companies’ ad spending, study finds
PROVIDENCE, R.I. [Brown University] — Major oil corporations tend to spend the most money on advertising and promotional campaigns at moments when they face negative media coverage and/or the threat of increased federal regulation, a new study finds. Robert Brulle,…
Climate change legislation, media coverage drives oil companies’ ad spending, study finds
PROVIDENCE, R.I. [Brown University] — Major oil corporations tend to spend the most money on advertising and promotional campaigns at moments when they face negative media coverage and/or the threat of increased federal regulation, a new study finds. Robert Brulle,…
New tool uses AI to flag fake news for media fact-checkers
A new artificial intelligence (AI) tool could help social media networks and news organizations weed out false stories. The tool, developed by researchers at the University of Waterloo, uses deep-learning AI algorithms to determine if claims made in posts or…
New tool uses AI to flag fake news for media fact-checkers
A new artificial intelligence (AI) tool could help social media networks and news organizations weed out false stories. The tool, developed by researchers at the University of Waterloo, uses deep-learning AI algorithms to determine if claims made in posts or…
Waiting area entertainment and co-opetition between brick-and-mortar stores boosts profit
INFORMS journal Manufacturing & Service Operations Management New Study Takeaways: Shoppers’ decisions are increasingly shaped by their experience and the desire for better service. Brick-and-mortar stores that work together to provide waiting area entertainment options can obtain higher profits than…
Waiting area entertainment and co-opetition between brick-and-mortar stores boosts profit
INFORMS journal Manufacturing & Service Operations Management New Study Takeaways: Shoppers’ decisions are increasingly shaped by their experience and the desire for better service. Brick-and-mortar stores that work together to provide waiting area entertainment options can obtain higher profits than…
Boosting the impact of consumer research in the world
News from the Journal of Marketing
Human consumption of fish antibiotics investigated in new study
Misuse may cause unintended drug resistance, adverse reactions in humans
Kim receives funding for course on campaign development
Sojung Kim, Professor, Communication, received $2,000 from the Free Speech Center at Middle Tennessee State University for: “COMM 331 PR Campaigns Course (Spring 2020) Campaign Development.” During the Spring 2020 term, Kim is scheduled to teach this course in which…
How to boost sales of fair trade and sustainable goods
News from the Journal of Marketing
How to boost sales of fair trade and sustainable goods
News from the Journal of Marketing
‘Native advertising’ builds credibility, not perceived as ‘tricking’ visitors
CATONSVILLE, MD, December 2, 2019 – The concept of “native advertising” has been in existence for as long as advertisements were designed to resemble the editorial content in newspapers and magazines. As the Internet emerged and became a powerful force,…
‘Native advertising’ builds credibility, not perceived as ‘tricking’ visitors
CATONSVILLE, MD, December 2, 2019 – The concept of “native advertising” has been in existence for as long as advertisements were designed to resemble the editorial content in newspapers and magazines. As the Internet emerged and became a powerful force,…
Flour power: How shoppers choose which bread to buy
What drives our decision-making when products have multiple features and benefits?
The landscape market has a category for any activity level
Consumers are evaluated on an active/passive continuum
Bielefeld University Press celebrates foundation
Launch on 27 November in the Center for Interdisciplinary Research (ZIF)
The landscape market has a category for any activity level
Consumers are evaluated on an active/passive continuum
Bielefeld University Press celebrates foundation
Launch on 27 November in the Center for Interdisciplinary Research (ZIF)
Survey: Most teenagers in legalized states see marijuana marketing on social media
UMass Amherst researcher says more restrictions needed to protect youth
70% of teens surveyed engaged with food and beverage brands on social media in 2017
Among teens surveyed, nearly all of their engagement with food and beverage brands on social media was for unhealthy products
SwRI Technology Today Podcast celebrates first anniversary
Podcast team commemorating milestone with highlights episode, new segments
Measuring online behavioral advertising: One more step to protect users
Dr. Nikolaos Laoutaris has developed two methods to detect ad targeting
Money spent on beer ads linked to underage drinking
AMES, Iowa – Advertising budgets and strategies used by beer companies appear to influence underage drinking, according to new research from Iowa State University. The findings show that the amount of money spent on advertising strongly predicted the percentage of…
SwRI Technology Today Podcast celebrates first anniversary
Podcast team commemorating milestone with highlights episode, new segments
Measuring online behavioral advertising: One more step to protect users
Dr. Nikolaos Laoutaris has developed two methods to detect ad targeting
Money spent on beer ads linked to underage drinking
AMES, Iowa – Advertising budgets and strategies used by beer companies appear to influence underage drinking, according to new research from Iowa State University. The findings show that the amount of money spent on advertising strongly predicted the percentage of…
New research examines how drug promotion rules impact physician prescribing practices
Findings from a new study led by researchers at Dartmouth’s Geisel School of Medicine and Harvard Medical School and published in the journal Circulation: Cardiovascular Quality and Outcomes , show that the way in which pharmaceutical companies are permitted to…
New research examines how drug promotion rules impact physician prescribing practices
Findings from a new study led by researchers at Dartmouth’s Geisel School of Medicine and Harvard Medical School and published in the journal Circulation: Cardiovascular Quality and Outcomes , show that the way in which pharmaceutical companies are permitted to…
Debunking common misperceptions of Asian community health
University of Houston research finds community engagement key to addressing Asian health disparities
When managing a company, less is more
Branding research reveals strategies to maximize market share
The truth about misinformation
Research study reveals how to alter memories to protect consumers
The truth about misinformation
Research study reveals how to alter memories to protect consumers