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UrduNews from the Journal of Marketing
Tag: ADVERTISING/PUBLIC RELATIONS
New study study to look at social media’s impact on consumer behavior when red tide strikes
The University of Central Florida is one of two universities selected to study the social and economic impacts of Florida’s red tide events during 2017-19 that killed fish, stunk up the coastlines and sent tourists packing. Notwithstanding today’s global pandemic,…
Media bias with corporate social irresponsibility events
News from the Journal of Marketing
Red-flagging misinformation could slow the spread of fake news on social media
A team led by researchers at the NYU Tandon School of Engineering discover that credibility indicators flagging spurious headlines can reduce intention to share non-true news, though demographics and political affiliation influence their effectiveness
Red-flagging misinformation could slow the spread of fake news on social media
A team led by researchers at the NYU Tandon School of Engineering discover that credibility indicators flagging spurious headlines can reduce intention to share non-true news, though demographics and political affiliation influence their effectiveness
Promoting advantages of product category, such as e-cigarettes, can backfire
UC Davis study examines how e-cigarettes’ reputation declined over time
Business-to-business customers expect personal service in online chat
For a long time, companies have used cost-effective chat services in their business-to-customer (B2C) sales. Companies engaged in business-to-business (B2B) sales are also increasingly moving their activities online, but their online chat services and customer interaction have not been studied much yet.
Business-to-business customers expect personal service in online chat
For a long time, companies have used cost-effective chat services in their business-to-customer (B2C) sales. Companies engaged in business-to-business (B2B) sales are also increasingly moving their activities online, but their online chat services and customer interaction have not been studied…
Beyond encryption: Protecting consumer privacy while keeping survey results accurate
A new methodology permanently alters survey datasets to protect consumers’ privacy — when data is shared — while still preserving a level of reasonable accuracy for these datasets
JUUL sales bounced back within weeks of self-imposed flavor ban
Sales surpassed previous highs after short dip as consumption shifted to other available flavors
Special issue explores consumer access and power
News from the Journal of Public Policy & Marketing
‘Fake news’ increases consumer demands for corporate action
New research finds that “fake news” inspires consumers to demand corrective action from companies – even if the company is a victim of the fake news story. The study also supports the idea that most people feel they are better…
MIT Press’s New Business Book: Leading in the Digital World
Amit Mukherjee Shows How to Foster Creativity, Collaboration, and Inclusivity
How customers search for hedonic versus utilitarian purchases
News from the Journal of Marketing
Why you should say ‘thank you’ and not ‘sorry’ after most service failures
News from the Journal of Marketing
In politics and pandemics, trolls use fear, anger to drive clicks
Fake Facebook ads placed by Russians in 2016 earned 9 times more clicks than typical ads
How personalization and machine learning can improve cancer outreach ROI
News from the Journal of Marketing
How to win more B2B contracts with effective e-sales
News from the Journal of Marketing
Corporate social irresponsibility: Which cases are critically reported — and which aren’t?
Print media do not report corporate misconduct – such as environmental offences, corruption, or the violation of social standards – consistently and independently. Instead, the media are often influenced by their own interests, such as advertising revenues. That is the…
FierceMedTech names Insilico Medicine as one of its ‘Fierce 15’ companies of 2019
9th of March, 2020, 9:00 AM ET –Insilico Medicine today announced that it has been named by FierceMedTech as one of 2019’s class of Fierce 15, designating it as one of the most promising private medtech companies in the industry.…
FierceMedTech names Insilico Medicine as one of its ‘Fierce 15’ companies of 2019
9th of March, 2020, 9:00 AM ET –Insilico Medicine today announced that it has been named by FierceMedTech as one of 2019’s class of Fierce 15, designating it as one of the most promising private medtech companies in the industry.…
Confusing standards lead to extra sugar in kids’ breakfast cereals
Child sugar intake may be impacted by a lack of uniform serving size and standardized metrics for sugar content, according to a new study in the Journal of Nutrition Education and Behavior
Scholars explore role of digital environments in international marketing
News from the Journal of International Marketing
Highlighting product greenness may put consumers off buying
New research suggests that companies looking to promote their latest environmentally friendly product should downplay its green credentials if they want consumers to buy it. By highlighting green attributes through advertising, in some situations firms risk generating associations with weak…
Consumers value products more on sunny and snowy days but not when it rains
Weather is an ever-present force in consumers’ daily lives, yet there is little marketing research on how it affects consumers and businesses. A new UBC Sauder School of Business study reveals that sunny and snowy conditions trigger consumers to mentally…
Consumers value products more on sunny and snowy days but not when it rains
Weather is an ever-present force in consumers’ daily lives, yet there is little marketing research on how it affects consumers and businesses. A new UBC Sauder School of Business study reveals that sunny and snowy conditions trigger consumers to mentally…
What makes an Airbnb host look trustworthy?
Hebrew University researchers crack the code
What makes an Airbnb host look trustworthy?
Hebrew University researchers crack the code
Alcohol ads lead to youth drinking, should be more regulated, experts say
PISCATAWAY, NJ – The marketing of alcoholic beverages is one cause of underage drinking, public health experts conclude. Because of this, countries should abandon what are often piecemeal and voluntary codes to restrict alcohol marketing and construct government-enforced laws designed…
Alcohol ads lead to youth drinking, should be more regulated, experts say
PISCATAWAY, NJ – The marketing of alcoholic beverages is one cause of underage drinking, public health experts conclude. Because of this, countries should abandon what are often piecemeal and voluntary codes to restrict alcohol marketing and construct government-enforced laws designed…
Communicating science can benefit from scientists ‘being human’
MU researchers determine a scientist’s ‘perceived authenticity’ can inform trust and credibility with audience
Communicating science can benefit from scientists ‘being human’
MU researchers determine a scientist’s ‘perceived authenticity’ can inform trust and credibility with audience
New Dartmouth research: Fast food intake leads to weight gain in preschoolers
There is a strong link between the amount of fast food that pre-school age children consume and their likelihood of becoming overweight or obese, according to a new Dartmouth-led study, published in the journal Pediatric Obesity . According to the…
New Dartmouth research: Fast food intake leads to weight gain in preschoolers
There is a strong link between the amount of fast food that pre-school age children consume and their likelihood of becoming overweight or obese, according to a new Dartmouth-led study, published in the journal Pediatric Obesity . According to the…
Words matter when it comes to apparel for people living with disabilitie
MU researchers found that people living with disabilities wish to purchase clothing that is designed and marketed like any other apparel
Words matter when it comes to apparel for people living with disabilitie
MU researchers found that people living with disabilities wish to purchase clothing that is designed and marketed like any other apparel
Branding in a hyperconnected world
News from the Journal of Marketing
Branding in a hyperconnected world
News from the Journal of Marketing
Does news coverage of crashes affect perceived blame?
Subtle differences in phrasing can affect readers’ attribution of fault in traffic crashes. A shift in framing could change public perceptions of road safety, according to a Texas A&M-led study.
Does news coverage of crashes affect perceived blame?
Subtle differences in phrasing can affect readers’ attribution of fault in traffic crashes. A shift in framing could change public perceptions of road safety, according to a Texas A&M-led study.
Fonts in campaign communications have liberal or conservative leanings
Yard signs for a local politician captured the curiosity of Katherine Haenschen. “I was driving through the region and noticed the same campaign was using a different font on signs in rural areas than on the signs in town,” said…
New survey results reveal the experts and public’s attitude towards gene-edited crops
Experts’ interest in utilizing gene editing for the breeding crops has seen revolutionary growth. Meanwhile, people’s awareness for food safety has also been increasing. To understand the attitudinal difference among experts and public towards gene-edited crops, a team of Japanese…
E-cigarette popularity on Instagram is still growing despite an FDA anti-vaping campaign
A first-of-its-kind study of over 200,000 Instagram posts showed that positive vaping hashtags are used 10,000 times more often than an FDA awareness campaign hashtag, highlighting limited impacts to address the growing use of vaping among young users
New survey results reveal the experts and public’s attitude towards gene-edited crops
Experts’ interest in utilizing gene editing for the breeding crops has seen revolutionary growth. Meanwhile, people’s awareness for food safety has also been increasing. To understand the attitudinal difference among experts and public towards gene-edited crops, a team of Japanese…
E-cigarette popularity on Instagram is still growing despite an FDA anti-vaping campaign
A first-of-its-kind study of over 200,000 Instagram posts showed that positive vaping hashtags are used 10,000 times more often than an FDA awareness campaign hashtag, highlighting limited impacts to address the growing use of vaping among young users
E-cigarette popularity on Instagram is still growing despite an FDA anti-vaping campaign
A first-of-its-kind study of over 200,000 Instagram posts showed that positive vaping hashtags are used 10,000 times more often than an FDA awareness campaign hashtag, highlighting limited impacts to address the growing use of vaping among young users
New survey results reveal the experts and public’s attitude towards gene-edited crops
Experts’ interest in utilizing gene editing for the breeding crops has seen revolutionary growth. Meanwhile, people’s awareness for food safety has also been increasing. To understand the attitudinal difference among experts and public towards gene-edited crops, a team of Japanese…
Study: Pharmaceutical companies marketing stimulants to physicians
Boston – Results of a new study show that a large number of physicians in the US may have received marketing payments from pharmaceutical companies that produce stimulant medications. Led by researchers at Boston Medical Center’s (BMC) Grayken Center for…
Study: Pharmaceutical companies marketing stimulants to physicians
Boston – Results of a new study show that a large number of physicians in the US may have received marketing payments from pharmaceutical companies that produce stimulant medications. Led by researchers at Boston Medical Center’s (BMC) Grayken Center for…
Resale ticket markets benefit sports teams and fans
New research co-authored by Yanwen Wang, an assistant professor in the UBC Sauder School of Business, reveals that the resale ticket market also appeals to sports fans who normally buy season tickets. Resale ticket markets — also known as secondary…