Tag: Stores

The advantage of digital-native brands setting up physical brand stores—and the challenge of preventing sales losses in existing channels

sarah JonasResearch Results

Researchers from Erasmus School of Economics at Erasmus University Rotterdam, KU Leuven, Universität zu Lübeck, Christian-Albrechts-Universität zu Kiel, and FoodLabs published a new Journal of Marketing article that investigates the multichannel impact of brand stores by digital-native FMCG brands.

Rutgers Expert Available to Discuss Coronavirus Risks a Year After Lockdowns Began

sarah JonasExpert Pitch

New Brunswick, N.J. (March 11, 2021) – Rutgers University–New Brunswick Professor Donald W. Schaffner is available for interviews on the likelihood of becoming infected by the SARS-CoV-2 coronavirus via shopping, groceries, surfaces and airborne/aerosol transmission after a year of lockdowns due to the global pandemic.…