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UrduAbstract Influencer marketing aims to promote brands and influence consumer decisions, and recent technological advances have created options for non-human, virtual influencers. Such developments suggest the need to determine whether the effects of virtual influencers on consumer decisions differ from…
Tag: influencer marketing
You Are What Your Food Influencer Is Eating: UNLV Social Media Experts Team on Mukbang Study
Ever find yourself inexplicably sucked into (another!) video of social media influencer downing a massive feast of 100 different kinds of shrimp? You can’t scroll past. And before you know it, you’re craving crustaceans, making reservations at that new seafood restaurant, and searching for recipes. We’ve got one word for you: mukbang.
These factors have the biggest impact on influencer marketing effectiveness
New research from the University of Washington professor Robert Palmatier examines how factors related to social media influencers, their posts and their followers impact marketing success. The study concluded that reallocating spending based on the study’s insights could result in a 16.6% increase in engagement.
How to Effectively Market Influencers “Kollective”: An Innovation that Responds to Business Needs by Chula’s Start-Up
Chula alumni team in cooperation with the CU Innovation Hub has come up with the idea of “Kollective” a new start-up that provides the tools and services for full-scale marketing of influencers. With the analysis using big data, the best influencers are chosen to increase sales volumes in your business.