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UrduOLD WESTBURY, N.Y. — From Nike and Google to Coca-Cola and McDonald’s, major brands are incorporating artificial intelligence (AI) into their advertising campaigns. But how do consumers feel about robots generating emotionally charged marketing content? That’s the question a New York…
Tag: Business Research
Research Indicates Flatter Hierarchies’ Hidden Cost
Flatter hierarchies, according to proponents, boost innovation, employee autonomy and satisfaction. However, new findings show a “hidden cost” from flatter hierarchies: They may reduce gender diversity.
Firms address corporate scandal with lengthy codes of ethics, study shows
New research from three professors in the University of Notre Dame’s Mendoza College of Business examines how firms are addressing the problem of corporate scandal through the language in their public ethics documents.
CEOs should develop an ambivalent mindset in crises, says UAH professor’s research
When their companies face crises like disruptive changes, the way chief executive officers (CEOs) perceive or interpret the crises matter for their companies’ adaptation to the changes, according to research by a University of Alabama in Huntsville (UAH) associate professor of marketing.
2020 updated Kansas Employment Forecast released
Wichita State University’s Center for Economic Development and Business Research has released an updated Kansas Employment Forecast.