CEOs should develop an ambivalent mindset in crises, says UAH professor’s research

When their companies face crises like disruptive changes, the way chief executive officers (CEOs) perceive or interpret the crises matter for their companies’ adaptation to the changes, according to research by a University of Alabama in Huntsville (UAH) associate professor of marketing.

Latent customer needs can be discovered and knowable, says UAH professor

Companies can discover customer needs that are unknown to customers themselves through learning from their own market experiences and observing the market experiences of collaborators and competitors, says a research paper by a professor at The University of Alabama in Huntsville (UAH).