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UrduOLD WESTBURY, N.Y. — From Nike and Google to Coca-Cola and McDonald’s, major brands are incorporating artificial intelligence (AI) into their advertising campaigns. But how do consumers feel about robots generating emotionally charged marketing content? That’s the question a New York…
Tag: Authenticity
Do Customers Perceive AI-Written Communications as Less Authentic?
How do consumers feel about robots generating emotionally charged marketing content? That’s the question a New York Institute of Technology professor raises in a new Journal of Business Research study.
The inauthentic consumer: Consequences of self-inauthenticity for possession disposal
Abstract Self-inauthenticity is characterized by feeling out-of-touch with one’s true, authentic self. Here, we propose that self-inauthenticity causes consumers to also feel out-of-touch with objects that are extensions of the self—namely, their material possessions. We call this effect possession alienation and suggest…
The inauthentic consumer: Consequences of self-inauthenticity for possession disposal
Abstract Self-inauthenticity is characterized by feeling out-of-touch with one’s true, authentic self. Here, we propose that self-inauthenticity causes consumers to also feel out-of-touch with objects that are extensions of the self—namely, their material possessions. We call this effect possession alienation and suggest…
It’s easier to forgive when you are under chronic stress
Russian researchers have studied the correlation between personality authenticity (the ability to be oneself) and the ability to forgive under different levels of stress. They found that people experiencing chronic stress are more inclined to forgive, while people affected by everyday stress are less inclined to do so.