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Experts share tips for savings and safety during holiday shopping season

November 25, 2024 sarah JonasExpert Pitch

Ahead of Black Friday, Small Business Saturday, Cyber Monday and the rest of the holiday shopping season, West Virginia University experts are offering advice to shoppers with gifts to buy. Members of the WVU Extension Financial Literacy Education Team —…

GW Experts: National Association of Realtors Settles Lawsuits by Agreeing to Slash Sales Commissions

March 15, 2024 sarah JonasExpert Pitch

The National Association of Realtors has agreed to settle a series of lawsuits by paying $418 million in damages and by eliminating its rules on a standard 6 percent sales commission, according to The New York Times. The settlement might mean that…

The advantage of digital-native brands setting up physical brand stores—and the challenge of preventing sales losses in existing channels

October 12, 2023 sarah JonasResearch Results

Researchers from Erasmus School of Economics at Erasmus University Rotterdam, KU Leuven, Universität zu Lübeck, Christian-Albrechts-Universität zu Kiel, and FoodLabs published a new Journal of Marketing article that investigates the multichannel impact of brand stores by digital-native FMCG brands.

What do consumers love about loyalty cards? It’s not what you think.

July 25, 2023 sarah JonasResearch Results

Those consumer loyalty cards filling our wallets that give you a free sandwich or cup of coffee when they’re filled tend to lead to disappointment. A new study shows that for many, completing the card is more fulfilling than the reward.

New UC San Diego Model Predicts Housing Prices to Fall as much as 18% this Year

February 16, 2023 sarah JonasResearch Results

A new model of forecasting home prices based on consumer demand predicts that prices for housing will decrease by 5% nationally and 12% in San Diego County by the end of this year. The model, which highlights online search activity, was recently published in a new study from the University of California San Diego’s Rady School of Management.

The inventors may be long dead, but consumers still crave their essence

July 5, 2022 sarah JonasResearch Results

Consumers crave authenticity, but what makes something authentic? A new University of Iowa Tippie College of Business study finds it’s a product’s essence, an abstract, unobservable quality that makes a thing what it is in the consumer’s eye. The funny thing is, essence doesn’t exist.

Loyalty Program Members, Regular Customers Respond Differently to Social Media Marketing

May 9, 2022 sarah JonasResearch Results

A new study finds the social media messages that resonate best with loyalty program members differ from the posts that work best with other customers. The finding could inform how best to craft social media campaigns aimed at either segment of a company’s customer base.