Sasin MBA students visited Tha Chalom, Samut Sakhon, as part of the “Sustainable Place Branding from the Bottom-Up: Building Brands in Tourist Destinations Sustainably from the Roots of the Economy to the Top” initiative.
Tag: Branding Strategy
World Branding Expert Suggests Place Branding for Thailand’s Soft Power, Increasing Income, Reducing Costs, Building Thailand’s Fan Club
A world-renowned place branding expert and Thai professors in branding joined a discussion on “Rethinking Soft Power with Place Branding,” emphasizing the effective use of place branding in Thailand to push the soft power agenda to the fullest.
World Branding Expert Suggests Place Branding for Thailand’s Soft Power, Increasing Income, Reducing Costs, Building Thailand’s Fan Club
A world-renowned place branding expert and Thai professors in branding joined a discussion on “Rethinking Soft Power with Place Branding,” emphasizing the effective use of place branding in Thailand to push the soft power agenda to the fullest.
Why the UFC-WWE Merger is a One-Two Marketing Punch
Marketing professor Mary Beth Furst explains why TKO has reason to believe that both WWE and UFC can complement each other to grow the overall market of viewers in the combat sports and entertainment space.
Mount Sinai Health System Names New Creative and Media Agencies of Record
SS+K and Mediassociates announced after months-long search