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Tag: ADVERTISING/PUBLIC RELATIONS
Using migration data to fine-tune marketing strategies to rural Indian communities
News from the Journal of Marketing
Data privacy — are you sure you want a cookie?
Data privacy is an important topic in the digitalised economy. Recent policy changes have aimed to strengthen users’ control over their own data. Yet new research from Copenhagen Business School finds designers of cookie banners can affect users’ privacy choices…
Deep Longevity releases psychological aging clocks and announces Scientific Advisory Board
Deep Longevity, a fully-owned subsidiary of Endurance RP Limited (SEHK stock code: 0575), released the new MindAge psychological aging clock and announced the formation of a Scientific Advisory Board (SAB) comprised of experts in longevity biotechnology
Deep discounts: The nemesis of bargain hunters
AUSTIN, Texas — Researchers at St. Edward’s University have found that frugal individuals are more likely than their spendthrift counterparts to give in to the allure of deep discounts, whether it is Tax-free weekend, Amazon Prime Day, a Groupon Deal…
The user journey behind socially electric live event experience
News from the Journal of Marketing
Near the toys and the candy bars–
Comprehensive Hebrew U. audit uncovers tobacco companies’ sneaky tactics to circumvent regulators and target kids
New study finds fast-food companies spending more on ads, targeting Black and Hispanic youth
Industry spent $5 billion on advertising in 2019, and Black youth viewed 75% more ads than their White peers
Do customer loyalty programs really help sellers make money?
New study finds that yes, they do, but not in the ways you may think
It’s never too early to begin healthy eating habits
New randomized trial shows promoting healthy guidelines result
Study: Parler provided echo chamber for vaccine misinformation, conspiracy theories
Analysis shows posters followed themes; can help guide future health communications
When to release free and paid apps for maximal revenue
News from the Journal of Marketing
Hacking and loss of driving skills are major consumer concerns for self-driving cars
A new study from the University of Kent, Toulouse Business School, ESSCA School of Management (Paris) and ESADE Business School (Spain) has revealed the three primary risks and benefits perceived by consumers towards autonomous vehicles (self-driving cars). The increased development…
Delivering “serendipity”: Seemingly random product discovery, aided by technology
News from the Journal of Marketing
When algorithms go bad: How consumers respond
News from the Journal of Marketing
Using social values for profit cheapens them, a new study cautions
May 3, 2021 Using social values for profit cheapens them, a new study cautions. Toronto – Businesses sometimes align themselves with important values such as a clean environment, feminism, or racial justice, thinking it’s a win-win: the value gets boosted…
Using spatial distance strategically with luxury and popular product displays
News from the Journal of Marketing
Key policy considerations for reducing public consumption of vice products
News from the Journal of Marketing
Workplace study during pandemic finds managers should talk less, listen more
Lessons learned during COVID-19 can aid workplace communication during crises and normal times
Science family journals’ move to new online platform will enhance user experience
Readers of Science family content will find it more integrated, discoverable, and visually compelling
Secure type: consumers say compact logos signal product safety
Large-scale surveys and experiments confirm typography influences consumer preferences
Consumer resistance to sustainability interventions
News from the Journal of Marketing
Weight loss changes people’s responsiveness to food marketing: study
Obesity rates have increased dramatically in developed countries over the past 40 years — and many people have assumed that food marketing is at least in part to blame. But are people with obesity really more susceptible to food marketing?…
Lack of competition and transparency: challenges in the online advertising market
In 2019, 98.5% of Google’s revenues, and 83.9% of those of Facebook, came from online advertising services
SAGE shares free teaching resources from their 2021 TAA Award-Winning Textbooks
In a company record, SAGE brings home nine wins across each award category
Consumers will dub activist brands as ‘woke-washers’ if they cannot prove moral competency
New research shows that consumers judge ‘activist brands’ based on how morally competent they are perceived to be when challenging free speech.
Consumers will dub activist brands as ‘woke-washers’ if they cannot prove moral competency
New research shows that consumers judge ‘activist brands’ based on how morally competent they are perceived to be when challenging free speech. The report, co-authored by experts at the Business School (formerly Cass), Birkbeck, University of London and the University…
How to get customers to talk about you
News from the Journal of Marketing
Wiley and IReL sign four year open access agreement to amplify Irish research on the global stage
March 18, 2021 – Hoboken, N.J. – John Wiley & Sons, Inc. today announced a new four-year open access agreement with IReL, an e-resource licensing consortium for Irish institutions, to accelerate open access publishing and increase visibility for more than…
Avatar marketing: Moving beyond gimmicks to results
News from the Journal of Marketing
Shimmer Research launches NeuroLynQ@Home platform to enable at-home online psychophysiological neuromarketing research
NeuroLynQ@Home™ assesses participants’ emotional responses to a wide variety of entertainment, advertisements, marketing materials and other stimuli in their own home
Molecular biologist Mohamed Abou featured in new video and article from the Vilcek Foundation
Mohamed Abou Donia is the recipient of a 2021 Vilcek Prize for Creative Promise in Biomedical Science
Can the digital advertising market achieve privacy without regulation?
New research shows that the ad networks may have natural incentives to safeguard consumer privacy
COVID-19 lockdown linked to uptick in tobacco use
March 4, 2021 — Pandemic-related anxiety, boredom, and irregular routines were cited as major drivers of increased nicotine and tobacco use during the initial COVID-19 “lockdown,” according to research just released by Columbia University’s Mailman School of Public Health. The…
Research analyses misinformation and media coverage during COVID-19
At an informative level, the highlighted aspect during the first few months of the pandemic was the leading role of experts in “the need for authorised voices that can somehow contextualise what is happening, especially in a situation of uncertainty”,…
Lonely? These odd rituals can help
Personal rituals around everyday tasks ease loneliness
A Skoltech robot analyzes shoppers’ behavior
Researchers from Skoltech’s Intelligent Space Robotics Lab have proposed a novel method for customer behavior analytics and demand distribution based on Radio Frequency Identification (RFID) stocktaking. Their research was published in the proceedings of the International Conference on Control, Automation,…
Could post-COVID-19 tourists become less adventurous?
Our deep-rooted survival instinct for disease avoidance could make us less willing to embrace strangers and take foreign travel risks. “We wanted to look beyond the current crisis and consider the future psyche of the post-COVID-19 traveller,” says Associate Professor…
How “ugly” labels can increase purchase of unattractive produce
News from the Journal of Marketing
Oktoberfest memories increase life-satisfaction, customer loyalty
RICHLAND, Wash. – No one went to Oktoberfest in 2020, but chances are those who attended in the past are still thinking about it. In a case study of the famous German beer festival, researchers tested the theory that events…
Wiley and CRUI sign four-year transitional agreement to accelerate open access publishing in Italy
February 24, 2021 – Hoboken, N.J. – John Wiley & Sons, Inc. today announced a new four-year open access agreement with the Conference of Italian University Rectors (CRUI) to accelerate open access publishing among a growing list of more than…
Study of auto recalls shows carmakers delay announcements until they ‘hide in the herd’
BLOOMINGTON, Ind. – Automotive recalls are occurring at record levels, but seem to be announced after inexplicable delays. A research study of 48 years of auto recalls announced in the United States finds carmakers frequently wait to make their announcements…
Vilcek Foundation video celebrates developmental geneticist Ruth Lehmann
Ruth Lehmann is the recipient of the 2021 Vilcek Prize in Biomedical Science
The market advantage of a feminine brand name
News from the Journal of Marketing
New book: How oil influenced the film industry
The oil industry recognized the potential of films and movies early on and, since the start of the 20th century, has attempted to influence society through its own productions. The new book “Petrocinema”, published by researchers at Martin Luther University…
Why portraying humans as healthy machines can backfire
News from the Journal of Marketing
New coloring book salutes women pioneers in STEM
In honor of International Day of Women and Girls in Science, the Vilcek Foundation shares a free publication celebrating women in STEM
A study analyses breakfast-related advertising in Mediterranean countries
Breakfast products featured in advertising targeting children contain triple the amount of sugar of those advertised for adults
Researchers find broad impacts from political polarization
Political polarization is having far-reaching impacts on American life, harming consumer welfare and creating challenges for people ranging from elected officials and policymakers to corporate executives and marketers. That’s one of the conclusions of a new scholarly paper by researchers…
Environmentally friendly behavior is easy — tourists just need a ‘nudge’
Simple cues reduce cognitive strain and provide a nudge — helping tourists to demonstrate environmentally conscious behavior, such as refusing a plastic bag