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UrduDuring the COVID-19 pandemic, small and medium-sized firms (SME) have become increasingly dependent on social media as a tool for their international sales process, according to a recent study published in International Business Review . Digital communication tools seem to…
Tag: ADVERTISING/PUBLIC RELATIONS
Food waste researcher: We must learn that brown fruit isn’t bad fruit
We tend to avoid choosing apples with brown spots, assuming that they taste bad. But if we are to end food waste, we’ll need to upend that assumption. UCPH researcher emphasizes that there’s nothing wrong with oddly shaped or bruised apples.
Wiley updates author name change policy within research publishing to support a more inclusive publishing environment
Wiley has updated its author name change policy , which applies to all research published in its more than 1,700 journals, to support the anonymity of authors who wish to change their name on already-published research. The new policy went…
They’re just not that into you: Consumer-brand relationship insights
News from the Journal of Marketing
Crowdfunding? Check weather forecast first!
Investors’ moods are affected by gloomy weather. New research from Copenhagen Business School recommends entrepreneurs looking for finance should be aware of the weather forecast at the time they want to launch their crowdfunding campaigns. The researchers wanted to explore…
Attacks on science rival COVID-19 as a public health threat
As public health experts feared, COVID-19 cases and deaths surged in the US following the Thanksgiving holiday, when millions of Americans ignored pleas to forego traditional gatherings. In a new Essay published 28th January in the open-access journal PLOS Biology…
What does marketing have to do with ill-advised consumer behavior?
News from the Journal of Marketing
When AI is used to set prices, can inadvertent collusion be a result?
New research points to the advantages and pitfalls of machine learning to set pricing
Experts tap into behavioral research to promote COVID-19 vaccination in the U
As the first doses of COVID-19 vaccines are being rolled out, it is still unclear whether enough Americans are willing to be vaccinated to allow the nation to return to normalcy.
Experts tap into behavioral research to promote COVID-19 vaccination in the US
As the first doses of COVID-19 vaccines are being rolled out, it is still unclear whether enough Americans are willing to be vaccinated to allow the nation to return to normalcy. Many believe a key part of the equation lies…
Frequent travel could make you 7% happier
VANCOUVER, Wash. –People dreaming of travel post-COVID-19 now have some scientific data to support their wanderlust. A new study in the journal of Tourism Analysis shows frequent travelers are happier with their lives than people who don’t travel at all.…
Interactive game created by a Lithuanian team won World Summit Awards
An interactive educational game ‘Flight Across the Atlantic’ featuring the legendary flight of Lithuanian pilots was announced as one of the winners in the global digital innovation competition World Summit Awards (WSA)
Can we be manipulated into sharing private info online? Yes, says Ben-Gurion U. study
BEER-SHEVA, Israel, December 22, 2020 – Online users are more likely to reveal private information based on how website forms are structured to elicit data, Ben-Gurion University of the Negev (BGU) researchers have determined. The intriguing study, “Online Disclosure Depends…
Consumers challenged by high status peers make a ‘status pivot,’ new study finds
Consumers prefer to make a ‘status pivot’ so they can shine brighter than their successful peers
Crowdfunding can affect consumer product choices — especially when the products do good
When it comes to introducing new products to the market, crowdfunding has become a hugely popular way for sellers to attract customers. A new study from the UBC Sauder School of Business shows that people will pay far more for…
Extreme political advertising can hurt campaign efforts
Research identifies top-down and bottom-up formation of political echo chambers
St. Edward’s University study finds a manly beard may help drive sales
Austin, Texas — The next time you are considering purchasing a big-ticket item, it might be worth paying attention to the salesperson’s facial hair. The beard seems to be a subtle but consistent clue used in evaluating the knowledge and…
Positive messages encourage safer driver behavior than fear tactics
A new study has shown that films demonstrating responsible behaviour could lead to young drivers taking fewer risks on the road than if they only saw videos aimed at provoking fear of accidents. Over one million people are killed in…
Which product categories and industries benefit most from social advertising
Social advertising centers on the placement of social cues or proof in advertising
Dartmouth researchers work to reduce child-directed food marketing on educational websites
Dartmouth Researchers Work to Reduce Child-Directed Food Marketing on Educational Websites A new article, published in the American Journal of Preventive Medicine by a team of researchers and advocates including Dartmouth faculty, asserts that current gaps in the regulation of…
Social media provides SMEs with tools to mitigate internationalisation-related threats
For SMEs seeking to enter the international markets, social media is a tool for overcoming liabilities connected to their smallness, newness and foreignness, a new study from the University of Eastern Finland shows. According to the study, SMEs use social…
Eyebuy: Sweeping glances can cost you money
Unplanned purchases are an important profit source for retailers. Because looking at products is always the first step in making a purchase decision, retailers apply various strategies in order to bring shoppers in juxtaposition with the store assortment. “Over the…
Labeling paid ‘influencer’ vaping posts as ads draws attention
Lack of transparency manipulates young people, researchers say
Long-term data shows racial & ethnic disparities in effectiveness of anti-smoking measures
CORVALLIS, Ore. — Tobacco control efforts have reduced cigarette smoking for many, but those efforts have disproportionately helped white smokers, while other racial and ethnic groups are still struggling, an Oregon State University researcher’s analysis found. The study, published recently…
The (un)social network: The emergence of digital thought clones and what to do about them
Digital thought clones that prey on and manipulate real-time online behavior can be tackled with tough legislation, say experts
Jisc partners with Wiley to bring History of Science archive to life
HOBOKEN, N.J.– November 19, 2020– John Wiley and Sons Inc. (NYSE: JWA) (NYSE: JWB), a global leader in research and education, and Jisc, the not-for-profit technology provider, today announced the expansion of their partnership with leading UK universities and the…
Financial penalties imposed on large pharmaceutical firms for illegal activities
UNC Charlotte research shows price pharmaceutical firms pay for illegal practices
Boosting returns on e-commerce retargeting campaigns
News from the Journal of Marketing
Research finds that UK consumers dislike hormones in beef and chlorine washed chicken
The research also reveals that UK consumers highly value food production that adheres to food safety standards set by the EU as well as UK produced food
Broadsheet newspapers follow the lead of tabloids in reporting misinformation
Broadsheet newspapers follow the lead of tabloids in reporting misinformation about UK and Swiss political and business events. ### Article Title: Misinformation and herd behavior in media markets: A cross-national investigation of how tabloids’ attention to misinformation drives broadsheets’ attention…
Don’t be fooled by pretty food, USC research warns
As the holiday season nears, thoughts of pumpkin pies, roasted chestnuts and turkey dinners fill our dreams and our grocery shopping lists. While visions of holiday food may be pleasing to the eyes and tantalizing to the palate, it would be a mistake to conclude that pretty food is healthier than other food.
Do consumers enjoy events more when commenting on them?
News from the Journal of Marketing
Analysis of Trump’s tweets reveals systematic diversion of the media
President Donald Trump’s controversial use of social media is widely known and theories abound about its ulterior motives. New research published today in Nature Communications claims to provide the first evidence-based analysis demonstrating the US President’s Twitter account has been…
Do spoilers harm movie box-office revenue?
News from the Journal of Marketing
Don’t be fooled by pretty food, USC research warns
As the holiday season nears, thoughts of pumpkin pies, roasted chestnuts and turkey dinners fill our dreams and our grocery shopping lists. While visions of holiday food may be pleasing to the eyes and tantalizing to the palate, it would…
More Republicans follow COVID guidelines when they’re told it will protect themselves
For decades, scientists have predicted that a deadly pandemic would sweep the globe — but what they didn’t expect was that basic public health measures such as mask wearing and social distancing would become political flashpoints, especially in the United States.
More Republicans follow COVID guidelines when they’re told it will protect themselves
New research from the UBC Sauder School of Business suggests Democrats feel responsible for others, while Republicans feel responsible for themselves
Evolution of consumption: A psychological ownership framework
News from the Journal of Marketing
Misleading mulch: Researchers find contents of mulch bags do not match claims
UNIVERSITY PARK, Pa. — Your bag of mulch may not be what you think it is. In a new study, researchers at Penn State found that some bags labeled as “cypress” contain only 50% cypress, while other bags contained no…
How computer scientists and marketers can create a better CX with AI
News from the Journal of Marketing
Seeing no longer believing: the manipulation of online images
Online images are not always what they seem, especially on social media
How fear encourages physical distancing during pandemic
Study finds negatively presented information and ‘Mr. Deadly COVID-19’ scary face could increase compliance
Wiley’s Open Science Ambassador Program encourages scientific collaboration
Hoboken, N.J. and Beijing–October 20, 2020– John Wiley and Sons Inc. (NYSE:JWa) (NYSE:JWb), a leader in research and education, today introduced its Open Science Ambassador Program . The program acknowledges and supports Chinese thought leaders around the world who embrace…
Save it or spend it? Advertising decisions amid consumer word-of-mouth
New research finds it depends on what consumers are saying and what the ads are doing
How is STEM children’s programming prioritizing diversity?
EAST LANSING, Mich. – Children’s television programming not only shapes opinions and preferences, its characters can have positive or negative impacts on childhood aspiration, says a new study from Michigan State University. The study is the first large-scale analysis of…
Facebook users spread Russian propaganda less often when they know source
Randomized controlled trial tested approaches with 1,500 Facebook users
And the winner is… dependent on judging accountability
Research shows that status and personal relationships are key to winning awards — but only when decision-makers are less accountable and protected from scrutiny
Foreign election interference: A global response
New Rochelle, NY, October 13, 2020 —The increasing threat of foreign interference in elections has driven six nations to take similar approaches to combat this pervasive threat. A review of the details to their responses brings out valuable differences and…
How psychological ownership can enhance stewardship for public goods
How can consumers be encouraged to take better care of public goods and resources? That’s the question posed in a new research paper co-authored by Collen P. Kirk, D.P.S., associate professor of marketing at New York Institute of Technology, in…
Wiley launches flagship interdisciplinary open access journal Natural Sciences
Hoboken, N.J.–October 13, 2020– John Wiley and Sons Inc. (NYSE:JWa) (NYSE:JWb) today announced the launch of its new premier open access journal, Natural Sciences . The journal, which fully embraces open research principles, is one of the mutual initiatives agreed…