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02 Feb, 2025

Do Customers Perceive AI-Written Communications as Less Authentic?

October 3, 2024 sarah JonasResearch Results

OLD WESTBURY, N.Y. — From Nike and Google to Coca-Cola and McDonald’s, major brands are incorporating artificial intelligence (AI) into their advertising campaigns. But how do consumers feel about robots generating emotionally charged marketing content? That’s the question a New York…

Do Customers Perceive AI-Written Communications as Less Authentic?

October 1, 2024 sarah JonasResearch Results

How do consumers feel about robots generating emotionally charged marketing content? That’s the question a New York Institute of Technology professor raises in a new Journal of Business Research study.

Chulalongkorn Business School Takes Student Development to a New Level, Launching the HIT PROGRAM, in Partnership with Hakuhodo Thailand

February 27, 2024 sarah JonasFeature

Chulalongkorn Business School (CBS), in collaboration with Hakuhodo International (Thailand) Co., Ltd., has developed the “HIT PROGRAM” as a course for CBS 4th-year students in the academic year 2023 to equip them with professional skills, encourage self-discovery, and inspire them to work in the fields that are suitable for them.