Sometimes consumers like products created with science and other times they do not, and new research from the University of Notre Dame shows that it all depends on what the marketer is trying to sell: sensory pleasure or practicality.
The Cornell Maple Program works to develop new maple products to grow the $30 million maple industry in New York state and boost rural economies.
Companies can discover customer needs that are unknown to customers themselves through learning from their own market experiences and observing the market experiences of collaborators and competitors, says a research paper by a professor at The University of Alabama in Huntsville (UAH).
Skip the salt! Three species of sea vegetables could just be the new kale with the added benefit of a salty flavor. The 10-week study was designed to determine the optimal growing conditions for these sea vegetables that could soon be a great addition to salads, soups, pasta, rice and other dishes in the continental U.S. These nutritious plants for human consumption do not require fresh water and instead are grown in salt water.