The nurturing ad elicited more positive feelings, perceptions of the dad and attitudes toward ad and brand. However, the researchers were surprised that results also showed that higher levels of anxiety around fatherhood produced fewer positive emotions in response to the dadvertisement and produced greater perceptions that the dad in the ad was weak.
Tag: Fatherhood
The Medical Minute: Pro tips for new dads – and a brush-up for old pros
Dad’s tool kit often has everything you need for fixing a car, sharpening the mower and growing up. A Penn State Health child psychiatrist offers a checklist for new dads and old pros looking to take stock – in this week’s Medical Minute.
Multi-decade research links fathers’ testosterone production to their adolescent experiences with their own fathers
Notre Dame’s Lee Gettler and his collaborators have drawn on data collected over more than 30 years from almost 1,000 men in the Philippines to help shed light on the importance of adolescence and father-son experiences to sons’ adult testosterone patterns.
Motherhood Does Not Drive Support For Gun Control
Moms are not more likely than other women to support gun control efforts. In fact, a new study finds that parenthood doesn’t have a substantial effect on the gun control views of men or women.