Do Customers Perceive AI-Written Communications as Less Authentic?

How do consumers feel about robots generating emotionally charged marketing content? That’s the question a New York Institute of Technology professor raises in a new Journal of Business Research study.

What You Should Know About Holiday Shopping

Rutgers experts provide insight on ways to save money while focusing on holiday cheer With Black Friday and Cyber Monday upon us, Rutgers experts weigh in on the holiday retail season. What should consumers do over the next month to know they…