Tag: brand identity

Do Customers Perceive AI-Written Communications as Less Authentic?

sarah JonasResearch Results

How do consumers feel about robots generating emotionally charged marketing content? That’s the question a New York Institute of Technology professor raises in a new Journal of Business Research study.

Developing brand identity and sales strategy in the digital era: Moderating role of consumer belief in brand

sarah JonasResearch Alert

Abstract Brand identity helps customers to identify, as well as distinguish alternative competitive brands. If there is a consistent marketing strategy and consistent messaging, brand identity remains consistent, which helps in improving sales management and generating better revenue for the…

The Stakes for Brands Speaking out on the Capitol Riot: Maryland Smith Experts Comment, Available

sarah JonasExpert Pitch

Marketing and consumer behavior experts Amna Kirmani and Henry C. (Hank) Boyd III at the University of Maryland’s Robert H. Smith School are available to expand on her comments, below, explaining what’s at stake for brands that speak out against the Jan.…