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UrduAs Stores Reopen, Which Customers Are Most Likely to Return? New research reveals how consumer preferences have changed and how retailers can adapt. https://sloanreview-mit-edu.cdn.ampproject.org/c/s/sloanreview.mit.edu/article/as-stores-reopen-which-customers-are-most-likely-to-return/amp Professors Patrick Lynch and Richard Ettenson available for commentary, analysis, and interviews. The COVID-19 pandemic and…
Tag: Consumer Behavior
Research shows businesses can win more customers, influence your friends
New research involving Washington University in St. Louis, Harvard and the University of California, San Diego shows marketers could win more customers because existing customers may value the boost in their reputation among friends more than a “selfish” financial incentive.
Scarcity reduces consumers’ concerns about prices, even during a pandemic, research shows
New research published in the Journal of Consumer Marketing Research finds that scarcity actually decreases consumers’ tendency to use price to judge a product’s quality.
HU facial recognition software predicts criminality
A group of Harrisburg University of Science and Technology students and professors have developed an automated computer classifier capable of predicting with 80% accuracy and no racial bias whether someone is likely to be a criminal based solely on a picture of their face.
Jonathan W. Korn, a PhD student in Harrisburg University of Science and Technology’s Data Science program and a NYPD veteran; Prof. Nathaniel J.S. Ashby, and Prof. Roozbeh Sadeghian’s research titled “A Deep Neural Network Model to Predict Criminality Using Image Processing” will appear in the forthcoming Springer Nature – Research Book Series: Transactions on Computational Science & Computational Intelligence
Consumer Stockpiling During COVID-19 Crisis Can Look Panicky, But It Has Its Rational Side
Consumers are clearing store shelves. Some observers call it “panic buying.” But a Johns Hopkins University expert on consumer behavior, while acknowledging that panic is an element of the phenomenon, says stockpiling can be seen as a rational approach to shopping during a pandemic.
Privacy policies influence consumer behavior online, new study finds
Deciding how much personal information to share online has become an everyday choice for consumers. However, whose responsibility is it to keep private information safe — companies or consumers?
Reduced feeling of security leads to instinctive self-preservation, which includes panic buying, expert says
Jon Quinn, lecturer in marketing at the Indiana University Kelley School of Business, who has served in senior marketing positions in the financial and food services industries, explains why many Americans — in response to concerns over COVID-19 — may…