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UrduClinical Professor of Marketing Henry C. (Hank) Boyd III at the University of Maryland’s Robert H. Smith School of Business is available to expand on his cautionary advice, below, for brands attempting to commercialize Juneteenth. While observed by some African…
Tag: Henry C Boyd III
Marketing-Legal Expert Available on Supreme Court’s NCAA Ruling
Marketing professor and practicing attorney Henry C. (Hank) Boyd at the University of Maryland’s Robert H. Smith School of Business is available to discuss, broadly, the implications of the Supreme Court ruling that the NCAA has violated antitrust laws by colluding to deny education-related benefits…
Business Lessons From the Proposed, Quickly Scrapped Super League in European Soccer
A Super League in European soccer was an idea that was appealing to clubs because of the potential payout, but it ultimately lacked a major part of the equation – the fans, says Maryland Smith marketing professor Henry C. Boyd III.
Super Bowl Ads Critique: Maryland Smith Experts Available
Consumer behavior and advertising experts at the University of Maryland’s Robert H. Smith School of Business are available to critique this year’s Super Bowl commercials. The experts are marketing professors Henry C. Boyd III, Amna Kirmani and Judy Frels. Boyd…
A Pandemic Playbook for Super Bowl Advertisers
With Super Bowl 55 less than two weeks away, marketers are geared up for this year’s batch of advertisements. But after a tumultuous year, what’s the right tone for advertisers to strike? Maryland Smith’s Henry C. Boyd III has an idea.
The Stakes for Brands Speaking out on the Capitol Riot: Maryland Smith Experts Comment, Available
Marketing and consumer behavior experts Amna Kirmani and Henry C. (Hank) Boyd III at the University of Maryland’s Robert H. Smith School are available to expand on her comments, below, explaining what’s at stake for brands that speak out against the Jan.…
Election Experts at Maryland Smith on Stock Market and Regulatory Policy Implications and Campaign Strategy Effects
The following faculty experts at the University of Maryland’s Robert H. Smith School of Business are available during and after Election Day 2020. Financial-Economic Policy Implications Cliff Rossi , [email protected] Professor of the Practice and Executive-in-Residence, Rossi has insight…
Keys to an Effective Washington Redskins Rebranding
Marketing professor and consumer behavior expert Henry C. (Hank) Boyd III at the University of Maryland’s Robert H. Smith School of Business is available to expand on his comments, below, that explain keys to a successful rebranding of the NFL’s Washington franchise as…