Customer journey partitioning: A customer-centric conceptualization beyond stages and touchpoints

Abstract Understanding customer experiences through customer journeys has become a managerial priority. The customer experience literature divides customer journeys into stages, but these divisions disregard the customer’s perspective. Research has shown that individuals partition extended processes—such as customer journeys—into events,…

Chula Offers a New Dimension to Learning about the Past with “The CU Memorial Hall’s VR Program”

Chula’s Institute of Thai Studies and the Faculty of Engineering have worked together to create “The CU Memorial Hall’s VR Program” pioneering the learning of history in three-dimensional virtual reality, rendering modernity to the past and instilling a sense of fun in the new generation.