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Loyalty Program Members, Regular Customers Respond Differently to Social Media Marketing

May 9, 2022 sarah JonasResearch Results

A new study finds the social media messages that resonate best with loyalty program members differ from the posts that work best with other customers. The finding could inform how best to craft social media campaigns aimed at either segment of a company’s customer base.

Study IDs Four Things That Make People Feel Good About Using Chatbots

December 15, 2020 sarah JonasResearch Results

A recent study has identified four factors that predict user satisfaction with customer service chatbots. The study also found that a positive chatbot experience was associated with customer loyalty, highlighting the importance of the findings to corporate brands.