Tag: Super Bowl commercials

As the Super Bowl approaches, the buzz isn’t just about a rematch between the Kansas City Chiefs and the Philadelphia Eagles or Kendrick Lamar at halftime. For many viewers, it’s about the commercials. Virginia Tech marketing and brand management expert Donna Wertalik provides insights into the strategies behind the ads. “There is a lot of work and money behind those converted spots, generating a rare marketing opportunity for brands,” says Wertalik.