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UrduA new study from the University of Iowa’s Tippie College of Business suggests investors shy away from buying stock if the company’s CEO takes a public position on a hot button issue they disagree with. The study also finds that if the CEO says nothing, investors believe the executive shares their own view.
Tag: Stock Price
Study Suggests Taking an Aggressive Stance in Crisis Communications Costs Companies Money
A new study tracked 10 years of data to capture shifts in how corporate interests and the public discussed a complex legal situation – and how those dynamics related to stock price. The bottom line? When the company took an aggressive stance, its stock price dropped.