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UrduA new study finds the social media messages that resonate best with loyalty program members differ from the posts that work best with other customers. The finding could inform how best to craft social media campaigns aimed at either segment of a company’s customer base.
Tag: social media campaigns
Social Media as the ‘Ground Game’ in Election Season 2020
Lingling Zhang, drawing from recent research into ways political campaigns spend their marketing budgets, examines polarized social media messaging as increasingly prominent as a grassroots strategy in an election season impacted by COVID-19-induced social distancing.