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Disclosing ‘true normal price’ recommended to protect consumers from deceptive pricing

August 8, 2023 sarah JonasResearch Results

New research forthcoming in the Journal of Marketing from Joe Urbany, marketing professor in the University of Notre Dame’s Mendoza College of Business, recommends disclosing a “true normal price” to protect consumers from decepting pricing.

Research confirms wisdom of Santa’s wish lists, showing holiday shoppers often don’t buy what recipients want

November 21, 2022 sarah JonasResearch Results

Julian Givi, an assistant professor of marketing at the West Virginia University John Chambers College of Business and Economics, has uncovered various mismatches between gift givers and receivers.

For Retailers, the Holiday Shopping Season Looks Lackluster

November 10, 2022 sarah JonasFeature Expert

University of Maryland marketing expert Jie Zhang explains why retailers don’t have high hopes for bright sales numbers this holiday shopping season.