People often react negatively to health messages because they tend to dictate what we can and cannot do, but new research reveals that interactive media can soften negative reactions — or reactance — to health messages that are distributed online.
Tag: Health Communications
Health ads in users’ customized online sites may evoke negative reactions
Tweaking the look of a social media profile may subtly alter a person’s reaction to the health messages that appear on that site, according to researchers. They add that these reactions could influence whether the users heed the advice of those messages.
@DrKatieFoss available for interviews on @POTUS plan to order 100 million more COVID-19 vaccine doses from Johnson & Johnson.
Murfreesboro, TN (March 11, 2021) – Middle Tennessee State University Professor Katherine Foss is available for interviews on President Biden’s plan to order 100 million more COVID-19 doses from Johnson & Johnson. “A one-dose vaccine is really the key to getting the…
Study: In social media safety messages, the pictures should match the words
When using social media to nudge people toward safe and healthy behaviors, it’s critical to make sure the words match the pictures, according to a new study. After looking at social media posts, parents of young children were better able to recall safety messages such as how to put a baby safely to sleep when the images in the posts aligned with the messages in the text.
Katherine Foss: author of the forthcoming book Constructing the Outbreak: Epidemics in Media & Collective Memory. University of Massachusetts Press.
https://www.mtsu.edu/faculty/katherine-foss Available to provide expertise on the potrayal of the Coronavirus in the media and in political commentary. Epidemics in Media and Collective Memory Breastfeeding discourse in media (from advertising to entertainment television) Constructions of health responsibility and representations of…