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UrduHow did autumn become the season of pumpkin-spiced everthing? Why do we make the annual pilgrimage to the pumpkin patch in search of the perfect candiate for this year’s jack-o’-lantern? Cindy Ott, the University of Delaware’s resident pumpkin expert, has…
Tag: pumpkin spice
Is pumpkin spice basic? No, it’s economics, expert says
Pumpkin spice lattes are back on the menu – and a Virginia Tech economist says the sudden desire for pumpkin spice and apple cinnamon treats this time of year is a great example of how scarcity, and emotion, can drive…
The Science Behind the Appeal of Pumpkin Spice
Fall is still days away but at coffee shops and grocery stores, it’s already peak autumn thanks to the arrival of a certain flavor that has come to signal the season’s unofficial start. Everyone knows, it’s pumpkin spice time.
But why?
Johns Hopkins University perception researchers can say a key to understanding why people love pumpkin spice is the smell of it. Those notes of cinnamon, nutmeg and ginger trigger deeply rooted cozy memories of autumn.