Tag: pumpkin spice

Fall is still days away but at coffee shops and grocery stores, it’s already peak autumn thanks to the arrival of a certain flavor that has come to signal the season’s unofficial start. Everyone knows, it’s pumpkin spice time.

But why?

Johns Hopkins University perception researchers can say a key to understanding why people love pumpkin spice is the smell of it. Those notes of cinnamon, nutmeg and ginger trigger deeply rooted cozy memories of autumn.