Abstract Generative Artificial Intelligence (GAI) is witnessing a lot of adoption across industries, but literature is yet to fully document the nuances of these applications. We develop a comprehensive framework for understanding the factors that affect trust in online grocery shopping…
Tag: online grocery
Enhancing trust in online grocery shopping through generative AI chatbots
Abstract Generative Artificial Intelligence (GAI) is witnessing a lot of adoption across industries, but literature is yet to fully document the nuances of these applications. We develop a comprehensive framework for understanding the factors that affect trust in online grocery…
Understanding consumer behavior during and after a Pandemic: Implications for customer lifetime value prediction models
Abstract Our study uses a cohort analysis to investigate Customer Lifetime Value (CLV) for customer cohorts acquired before and during the COVID-19 pandemic. The research estimates CLV in a continuous-time setting of customer transactions within the online grocery sector. Stochastic…