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Research confirms wisdom of Santa’s wish lists, showing holiday shoppers often don’t buy what recipients want

November 21, 2022 sarah JonasResearch Results

Julian Givi, an assistant professor of marketing at the West Virginia University John Chambers College of Business and Economics, has uncovered various mismatches between gift givers and receivers.

Experts: How to Navigate the Holiday Season During COVID-19

November 24, 2020 sarah JonasExpert Pitch

ALBANY, N.Y. (Nov. 24, 2020) – The 2020 holiday season will be like no other. With COVID-19 cases surging around the country and officials fearing further increases due to anticipated group gatherings around the holidays, the University at Albany has…

Researchers find the worst reason to give a gift

July 13, 2020 sarah JonasResearch Results

Here’s a good way to make sure a friend hates a gift from you: Say it will save him money. In a series of studies, researchers found that people reacted negatively to gifts that they were told – or that they inferred – were given to help them save money.