Tag: brand building

Sasin MBA Students Visit Tha Chalom to Learn Sustainable Brand Building

sarah Jonasblog

Sasin MBA students visited Tha Chalom, Samut Sakhon, as part of the “Sustainable Place Branding from the Bottom-Up: Building Brands in Tourist Destinations Sustainably from the Roots of the Economy to the Top” initiative.

Decoding consumer hearts: advanced algorithms enhance brand loyalty

sarah JonasResearch Results

A new study introduces a user preference mining algorithm that leverages data mining and social behavior analysis to bolster brand building efforts. This innovative approach aims to assist small and medium-sized enterprises (SMEs) in understanding and engaging with their consumer base more effectively.