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UrduAbstract The tourism industry is an ecosystem of suppliers, visitors, residents, destination marketing organizations, and entrepreneurs co-creating valuable experiences. Engagement of relevant actors and their collaboration are critical for innovation in the tourism (service) ecosystem. Living labs facilitate such collaboration in…
Tag: tourism industry
World Branding Expert Suggests Place Branding for Thailand’s Soft Power, Increasing Income, Reducing Costs, Building Thailand’s Fan Club
A world-renowned place branding expert and Thai professors in branding joined a discussion on “Rethinking Soft Power with Place Branding,” emphasizing the effective use of place branding in Thailand to push the soft power agenda to the fullest.
Travellers urged to keep it local in the name of sustainable tourism
A tourism expert from the University of South Australia is urging travellers to support local destinations and experiences close to home, instead of long-haul international trips, to lessen the impacts of tourism on the environment.
IU experts available to comment on safe spring travel during pandemic
As weather begins to warm across the country and vaccines slowly roll out to a larger percentage of the population, more people are starting to tentatively look toward spring to plan a vacation. But despite the temptation to throw caution…
Tourism: what’s our new normal?
After months of lockdown, it’s no surprise that people are itching to get out and about. But with ongoing debates about how and when to open Australia’s state and territory borders, it’s hard to know what to expect.
Total revamp needed to secure the future of Aussie tourism
A complete reset of Australia’s tourism industry is necessary to ensure its future success, according to global tourism expert, Professor Marianna Sigala at the University of South Australia.