David Pierce, Ph.D., is an associate professor of sports management in the Department of Tourism, Event, and Sport Management at IUPUI. He is an expert in the area of sport sales, publishing the first textbook to teach students how to…

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David Pierce, Ph.D., is an associate professor of sports management in the Department of Tourism, Event, and Sport Management at IUPUI. He is an expert in the area of sport sales, publishing the first textbook to teach students how to…