Abstract We draw upon theories of social media engagement to explore the factors affecting the success of the various influencer types, based on the size of their audience. We use the social media content of 8,076 influencers and employ sentiment analysis of text and…
Tag: sentiment analysis
Less is more: Engagement with the content of social media influencers
Abstract We draw upon theories of social media engagement to explore the factors affecting the success of the various influencer types, based on the size of their audience. We use the social media content of 8,076 influencers and employ sentiment…
The Journal of Medical Internet Research | Chatbot Conversations During COVID-19: Topic Modeling and Sentiment Analysis
This study examined the COVID-19 pandemic–related topics online users discussed with a commercially available chatbot and compared the sentiment expressed by users from five culturally different countries.