When people feel that their resources are scarce – that they don’t have enough money or time to meet their needs – they often make decisions that favor short-term gains over long-term benefits. Because of that, researchers have argued that scarcity pushes people to make myopic, impulsive decisions.
Tag: Scarcity
The Outer Limits: Future Economic Growth in the Face of Diminishing Resource
In 1972, “The Limits to Growth” stated that the Earth’s resources cannot support current rates of economic and population growth indefinitely. UC San Diego Professor of Physics Thomas Murphy agrees that our current trajectory is unable to continue much longer. His assessment appears in Nature Physics.
Scarcity reduces consumers’ concerns about prices, even during a pandemic, research shows
New research published in the Journal of Consumer Marketing Research finds that scarcity actually decreases consumers’ tendency to use price to judge a product’s quality.