New research forthcoming in the Journal of Marketing from Joe Urbany, marketing professor in the University of Notre Dame’s Mendoza College of Business, recommends disclosing a “true normal price” to protect consumers from decepting pricing.
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New research forthcoming in the Journal of Marketing from Joe Urbany, marketing professor in the University of Notre Dame’s Mendoza College of Business, recommends disclosing a “true normal price” to protect consumers from decepting pricing.