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What You Should Know About Holiday Shopping

November 22, 2022 sarah JonasExpert Pitch

Rutgers experts provide insight on ways to save money while focusing on holiday cheer With Black Friday and Cyber Monday upon us, Rutgers experts weigh in on the holiday retail season. What should consumers do over the next month to know they…

Research confirms wisdom of Santa’s wish lists, showing holiday shoppers often don’t buy what recipients want

November 21, 2022 sarah JonasResearch Results

Julian Givi, an assistant professor of marketing at the West Virginia University John Chambers College of Business and Economics, has uncovered various mismatches between gift givers and receivers.