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UrduNew research from the University of Georgia Terry College of Business shows consumers use “happier” words to search for products when they are in a good mood. Researchers have connected those positive search terms with an increased likelihood of clicking on search engine ads.
Tag: Ecommerce
What emojis, emoticons and ¯\_(ツ)_/¯ add to online business communication
Andrea Luangrath studies emojis, emoticons, and other nonverbal types of speech expressed in online communications. These forms of communication, called textual paralanguage, also include stretched out words (“riiiiiiiiiight”), exaggerated punctuation (“!!!!!!!!!”), auditory sounds (“meh”), and this guy ¯\_(ツ)_/¯. Her research…