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UrduAbstract Understanding customer experiences through customer journeys has become a managerial priority. The customer experience literature divides customer journeys into stages, but these divisions disregard the customer’s perspective. Research has shown that individuals partition extended processes—such as customer journeys—into events,…
Tag: Customer Experience
Unveiling the dimensions of digital transformation: A comprehensive taxonomy and assessment model for business
Abstract Digital transformation (DT) is an adaptive strategy in the evolving tech and business landscape. It helps organizations enhance operations and customer experiences to remain competitive. However, defining digital transformation, creating a universal taxonomy, and developing a practical assessment model…
Chulalongkorn University and True Digital Academy Launch “Introduction to Digital Age” Course to Better Prepare Students for Real Life and Work
The General Education Center, Chulalongkorn University, and the True Digital Academy, True Digital Group, have joined hands to develop curriculum, courses and training programs that will enhance knowledge and expertise in Digital Technology for Chula students and the public.