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UrduAbstract Brands that seek to serve stigmatized markets are frequently targeted with activism by stigmatizers who hold discrediting beliefs about the products, practices and/or people associated with such markets. Drawing on an inductive analysis of a large set of qualitative…
Tag: Boycott
Social media boycott of Goya did not harm sales
Calls for a boycott of Goya Foods products in 2020 actually caused the company’s nationwide sales to rise for a few weeks before subsiding to previous levels, according to new Cornell University research.