The positive reinforcement of social networking sites can increase behaviors like binge drinking

Social-media sites – for example, Instagram, Snapchat, and Facebook – that provide clear networking functions such as liking, sharing, commenting, and personal messaging with other users or “followers” are popular among youth. They have also become a prime milieu for the socialization of young people’s alcohol use. These results and others will be shared at the 44th annual scientific meeting of the Research Society on Alcoholism (RSA), which will be held virtually this year from the 19th – 23rd of June 2021 due to the COVID-19 pandemic.