Tag: Social norms

Understanding the desire for green consumption: Norms, emotions, and attitudes

sarah JonasResearch Alert

Abstract Building on goal-directed behavior premises, this article sets out to develop a framework for explaining why consumers desire green products. Informed by a qualitative study exploring critical consumption incidents, the new model of green goal-directed behaviors (MGGB) presents a…

Study finds people expect others to mirror their own selfishness, generosity

sarah JonasResearch Results

Research from the University of Illinois shows that a person’s own behavior is the primary driver of how they treat others during brief zero-sum-game competitions, carrying more weight than the attitudes and behaviors of others. Generous people tend to reward generous behavior and selfish individuals often punish generosity and reward selfishness – even when it costs them.

Web and Smartphone Apps Providing Personalized Feedback Can Help Hazardous Drinkers Substantially Reduce Their Alcohol Consumption Over Eight Weeks

sarah JonasResearch Results

Brief electronic intervention providing personalized feedback can help hazardous drinkers substantially reduce their drinking, according to a new study in Alcohol: Clinical & Experimental Research.