Research from the University of Illinois shows that a person’s own behavior is the primary driver of how they treat others during brief zero-sum-game competitions, carrying more weight than the attitudes and behaviors of others. Generous people tend to reward generous behavior and selfish individuals often punish generosity and reward selfishness – even when it costs them.
Tag: Social norms
Web and Smartphone Apps Providing Personalized Feedback Can Help Hazardous Drinkers Substantially Reduce Their Alcohol Consumption Over Eight Weeks
Brief electronic intervention providing personalized feedback can help hazardous drinkers substantially reduce their drinking, according to a new study in Alcohol: Clinical & Experimental Research.
Can Shifting Social Norms Help Mitigate Climate Change?
An interdisciplinary team of researchers reports on how social norms—“patterns of behaviors or values that depend on expectations about what others do and/or think should be done”—can be harnessed to bring about collective climate action and policy change.