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UrduAbstract Service providers’ communication on social media has become a viable method to influence customer purchasing behavior and firm outcomes. Because services are intangible, one of the most pertinent challenges is to design text-based social media content to reduce customers’…
Tag: service provider
Automated social presence in AI: Avoiding consumer psychological tensions to improve service value
Abstract Consumers are increasingly embracing robots and AI. This has led them to suffer psychological tensions in their AI experiences (e.g., data capture, classification, delegation and social experiences). This exploratory research proposes that AI with higher perceived automated presence (sense…