Weighing Trade-Offs Between Public Health and Economic Benefit, New Research Shows Which Businesses Make Most Sense to Reopen

In preparing for the next stage of reopening, leaders must decide what kinds of businesses represent the best and worst trade-offs in terms of economic benefits and health risks. To tackle that question, a new study fuses a variety of data on consumer and business activity, measuring 26 types of businesses by both their usefulness and risk.