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UrduAbstract All consumers have experiences that are rare or infrequent, be it a birthday or a trip to a new destination, but consumer decision making on such rare consumption occasions is poorly understood. Across five studies, we show that consumers…
Tag: Feelings
‘Grey skies are gonna clear up, put on a happy face’
Just like the famous lyrics suggest, if you put on a happy face you will feel a little brighter, according to a new study published in Nature Human Behaviour.