Abstract Past studies have shown that the probability of the successful diffusion of sustainable product innovations is strikingly low. A potentially promising marketing strategy to reduce negative consumer perceptions of sustainable product innovations is risk-reducing product modifications (RPMs), which account…
Tag: Diffusion
Pioneering mathematical formula paves way for exciting advances in health, energy, and food industry
A groundbreaking mathematical equation has been discovered, which could transform medical procedures, natural gas extraction, and plastic packaging production in the future.